Inside Podglomerate’s Podcast Stack: How Networks Build at Scale
The Podcast Tech Stack caught up with Podglomerate CEO Jeff Umbro on how his company’s workflow reveals about the divide between indie and enterprise podcasting.
Most podcasters talk about content like it’s the whole game; what mic to buy, how to get guests, how to “grow your audience.” (most of you are doing this wrong, bt dubs) But behind the scenes, the most successful networks aren’t just storytellers. They’re systems engineers.
And few people understand that better than Jeff Umbro, founder and CEO of Podglomerate, a full-service podcast company responsible for everything from creative production and audience development to monetization and analytics.
As Jeff put it during our conversation, “The tech stack is one of the most important pieces of podcasting, and the thing a lot of people pay the least attention to.”
That’s not just a quip. It’s a warning, because the podcast stack has quietly split into increasingly independent but still commingled pieces. On one side are creators cobbling together free tools and chasing reach. On the other, professional networks are optimizing every step from recording to attribution tracking with enterprise-g…
